Evaluation Question 4: Who would be the audience for your main task?

Above are three screenshots of an example member of our target audience, Cassandra Vikander. As our target audience post explains, we wanted to have a more intellectual audience, rather than just some kids watching a film for "fun". 

Cassandra Vikander is of Danish descent but was born in Pasadena, California, where her father worked as a bio chemist and her mother as a musician. As a family, they had little money until her father made a discovery about a poisonous gas that tweaked the interest of the government. Shortly after, they moved to the UK, specifically London. She showed intelligence from an early age and was admitted to Oxford University where she is taking English Literature, Women's Studies (Feminism) and Art. Her mother (Luna) died in a hospital fire three years ago, leaving her to care for her father (Marcellus)  and her younger brother (Tristan). At the compulsory counseling meetings, she met her boyfriend Alec who had been a car accident resulting in his sisters death. The two recovered from their tragedies and moved on with their lives. Cassandra loves Gothic horror in all forms; film, television, novels etc. Her favourite book series being Hannibal by Thomas Harris. She also enjoys Sir Arthur Conan Doyle, Edgar Allen Poe, Robert Browning, Ian Flemming, Ted Hughes and Kathy Reichs. Her music tastes are wide reaching; she enjoys everything from  Beethoven, Tschaikovsky, Mozart,  David Bowie, The Smiths, The National, Panic! At The Disco, The Killers and The Jesus And Mary Chain. 

Typically, she wears dark colours, usually jeans, t-shirt/blouse and a jacket.  Cassie buys most of her clothes from charity or second hand stores, rarely from primary retailers. Her t-shirts are usually band/music/arty shirts, or clothes she has borrowed from her boyfriend.

Her favorite meal is steak and potatoes.

She lives with her boyfriend in the Florey building of The Queen's College near the centre of Oxford.