Monday, 21 January 2013

Planning: Gothic Font

These wine bottles label uses Gothic font and imagery to appeal to a wide audience of wine- enjoyers.

In Roman times, soldiers of the 4th legion who graduated with honours in achieving victories for the Empire were rewarded with a plot of land in Villar de Anerdo, which then became known as Campus Veteranus. This, in turn, gave us the name Campo Viejo.


More than 100 years ago, Don Melchor de Concha y Toro. Toro reserved for himself an exclusive batch of his best wines. To keep strangers away from his private reserve, he spread the rumor that the Devil lived in that place, hence the name: Casillero del Diablo, The Devil's Cellar.







The sticker/logo, depicting the Devil's head, on the bottle emphasizes the Gothic theme.
























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